Comparing factors that contribute to value: the case of seniors and shopping

Title: Comparing factors that contribute to value: the case of seniors and shopping
Creator: Dean, Alison; Webster, Cynthia
Relation: 9th Australia and New Zealand Marketing Academy (ANZMAC) Conference (ANZMAC 2006). ANZMAC 2006: Advancing Theory, Maintaining Relevance (Brisbane, Qld 4-6 December, 2006)
Relation: http://pandora.nla.gov.au/pan/25410/20070805-0006/smib.vuw.ac.nz_8081/WWW/ANZMAC2006/index.html
Publisher: Queensland University of Technology
Resource Type: conference paper
Date: 2006
Description: This study tests the relative importance of the factors that contribute to the overall value of different retail outlets for seniors’ segments in Australia. The conceptual model and proposed research plan are unique in that they use the classification ideas developed by Moschis et al. based on seniors' health and isolation, to compare responses from four seniors' segments and a younger control group. A range of factors are investigated, under the broad areas of store characteristics (eg, perceived service orientation) and customer characteristics (eg, social outcomes). Data collection via a cross-sectional field study is described and implications of the findings for theory and practice are discussed.
Subject: value analysis; seniors health; store characteristics; customer characteristics
Identifier: http://hdl.handle.net/1959.13/927600
Identifier: uon:10190
Identifier: ISBN:1741071593
Language: eng
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